Children's Wear Consumer Portrait in 2021 - Millennials (Generation Y, born 1981-1995)

Millennials are a generation that has grown up with high technology. They believe in the power of technology. They not only need functionality for clothing products, but also need to look fashionable and use comfortable, and pay more attention to the quality of life. 

After the outbreak of the COVID-19, millennial parents will pay more attention to the safety of their children's wear. Therefore, they prefer product styles that coexist with environmental protection and comfort and fashion. 

Millennial parents have huge purchasing power. They are deeply influenced by social media and are keen to share on social media. At the same time, they value the psychological feelings of enjoyment, wisdom, creativity and romance.