Children's Wear Consumer Portrait in 2021 - Embrace Generation Z (born 1995-2009)

For the young parents of Generation Z, they have their own concept of parenting. They show their rationality, science and fashion in the process of childbirth and parenting. They are the younger generation who are increasingly pursuing timely pleasure.

At the stage when the baby has no decision on what to eat and what to wear, the parents’ aesthetic preferences are naturally copied on the baby. Compared with millennials, the parents of Generation Z have clearer goals and greater initiative in the development of their children.

Gen Z has a strong appeal for emotional interaction, and they are more willing to share. Content creation in the form of short videos, graphics and texts has become an important way for them to explore and promote the social interaction of young people in the same circle as themselves. In the future, young people will become the main consumers. Their characteristics, preferences, and needs will be seen by more businesses.